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Welcome to the CAIDe Lab at the University of Oregon
The Cognitive and Affective Influences in Decision Making (CAIDe) Lab focuses on the affective and cognitive mechanisms that underlie decision making. Ellen Peters is the Lab Director and Brittany Shoots-Reinhard is the Associate Director. We are particularly interested in numeric competencies and the processing of numeric and non-numeric sources of information, as well as evidence-based communication techniques to facilitate judgment and choice. Although we often conduct hypothetical studies in the lab, we also get out in the “real world” and study the generalization of our theories to health, environmental, and economic judgments and decisions.
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For links to CAIDe Lab publications: click here.
Meet the CAIDe Lab Director: Dr. Ellen Peters
Philip H. Knight Chair and Professor
Director, Center for Science Communication Research
Dr. Ellen Peters is an academic expert in decision making and the science of science communication. She is the Director of the CAIDe Lab. Her primary research interests concern how people judge and decide, and how evidence-based communication can boost comprehension and improve decisions in health, financial, and environmental contexts.
Featured News Coverage
The New York Times
Why Covid has broken parents’ sense of risk: Every decision for not-yet-vaccinated kids feels like an unsolvable equation
Scientific American
Numbers are persuasive - if used in moderation
The Risk Institute
Risk of extreme weather and beliefs influence homeowners' risk mitigation action.
The Philadelphia Inquirer
Fear of math is harmful to your health. This woman wants to help.
Recent Research Blogs
Center for Science Communication Research
School of Journalism and Communication
The Center for Science Communication Research (SCR), part of the University of Oregon's School of Journalism and Communication (SOJC), is committed to bridging the gap between scientific research and public understanding. SCR emphasizes the importance of translating scientific discoveries into practical, real-world applications, facilitating effective communication between scientists and society. Through a blend of research, education, and engagement, SCR aims to enhance evidence-based decision-making on complex issues.
With a vision to lead in cutting-edge science communication research, SCR's mission is to make complex science accessible and beneficial for improving lives. The center brings together a diverse team of researchers, practitioners, and innovators, who believe in the power of both informing and listening to the public. The team at SCR is characterized by its diverse expertise, encompassing researchers, practitioners, scientists, and innovators. They emphasize the importance of both disseminating information and listening to various stakeholders, ensuring a two-way dialogue in the science communication process.